Global leading brand philips lighting 15, announced that in Taiwan launched a new generation of LED lights series, the introductory paragraph 7w LED light bulbs, 399 yuan, compared with philips introductory paragraph 6 w LED bulb price 499 yuan last year, this year entry price for price cut into 2.
To challenge the mainstream specifications convenience stores 8 w LED light bulbs, philips, 8 tile latest price drop as much as 33.39%, compared with two brands in Taiwan, with Taiwan dual brand pricing of electricity, 7-11 zero spread, and spread light only 50 yuan.
Philips actively into LED lighting, from commercial and architectural lighting into general lighting. Philips in Taiwan this year launched a 4 specs, including 7, 13, 8, 10 watts watts of the LED ball light bulb, the price is 399 yuan, 399 yuan and 399 yuan respectively, 599 yuan, with 8 w LED bulb price same last year, last year was 599 yuan, which fell to $399 this year, the drop was as high as 33.39%, if with your philips energy-saving bulb, spreads have in 1.5 times up and down.
Compared with last year, the layout of the philips on LED lighting, philips on prices, new products this year is more positive. To philips products in the general lighting market last year, it launched LED bulbs have only 6, 599 yuan, 499 yuan, 8 watts and its award winning LED bulbs “queen star”, the unit price of this technical indexes of products more price 1599 yuan. So the interpretation of philips energy-saving light bulbs still dominate the general lighting market, but also in making money, so in the past in the LED general lighting market is just tried water temperature.
But this year, philips has been different, in the first half of the high prices of the LED bulb lighting market intelligence group of HUE, is now a breath out four models with local brand products is almost zero price difference, and into a positive price strategy. Although philips this local brand competition intensifies and let all over the world, and also means that the LED light bulb has to become the mainstream of the general lighting era.