So, the LED competition key battleground in where? Where is the outbreak of the market?
According to statistics, in 2012, China’s semiconductor lighting industry as a whole scale up to 192 billion yuan, from 156 billion yuan in 2011 increased by 23%. With the progress of LED technology, LED lighting applications scale expands unceasingly, broadening the application fields, have been elaborated by the outdoor lighting in indoor lighting, such as shopping malls, office buildings, factories, and permeate to the automotive, medical, agriculture, and other areas of the market segment. LED popularity wind coming, market demand for high quality and low price of LED lighting product is becoming more and more strong.
And throughout the current LED lighting market, although each all pretensions to being an expert LED lighting, LED lighting enterprise has many LED products, but the product is not much, with personality characteristics between positioning is also not very clear, in addition to the product label is different, the difference is very small. And in the mode of marketing, also lack unique innovation among enterprises. Investigate its reason, is the enterprise one-sided go in for grandiose projects, not all resources to focus on comparative advantage of core segment of the market, and also lack of core competitiveness of item. Therefore, facing the national policy stimulus again and LED lighting the acceleration of terminal market open, how to quickly find out the enterprise positioning, product positioning, to break barriers to global market segment, so as to quickly implement a niche areas in technology and channel, market, brand aspects of precipitation, creating core competitiveness, to compete for the LED the market the enterprise, it is very important.
Layout of the LED business under the market segment of mystery
Light source, in this regard, a family has its own clear planning, the goal, the lock on the chain for super this can let the LED lighting field.